The original homepage generated a healthy click-through rate, data showed a significant portion of this traffic came from Windows users. This insight suggested the homepage messaging wasn't effectively resonating with a key target audience.
The redesigned homepage aimed to bridge this gap and improve conversion rates for Mac users. By tailoring the content and visuals to address their needs and preferences, the redesign aimed to convert more website visitors into power users.
The homepage redesign prioritized clear communication through prominent headlines and generous white space. While the visuals remained Mac-focused, the layout aimed to enhance user experience for all visitors.
Recognizing the popularity of dark mode among users, the design prioritizes this feature.
Additionally, the visual language emphasizes the product's seamless integration with the Mac ecosystem.